A lot of freelancers spend a fair amount of time writing the body of their site, but they do not always think about the landing page.
It’s just a brief welcome and a place for links right? Wrong! It’s a first impression. It is a chance for potential clients to get a feel for who you are and what you can do.
A shoddy landing page can signal poor work quality to a client. Some, more discriminating ones may even nix you from a list of candidates based on this page.
Here are some tips on how to improve your landing page:
1. Treat it as a place to make a basic first pitch.
2. Use your text to provide compelling links. Your “resume” side bar may not be too enticing. Providing a second link to it during a brief description of your experience may encourage a client to go deeper. This is a more natural style of link.
3. Unless you work in this field, don’t make us watch through a flash intro, or other load heavy welcomes.
Best of luck marketing yourself.
